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Vacation Confidence Index 2022: Summer Travel Trends Revealed

family with two toddlers fishing at lake
Allianz - family with two toddlers fishing at lake

This summer, we’re seeing the revenge of the revenge travelers. Despite high travel costs, airline chaos and other challenges, people say they’re determined to take their summer vacations. We say: Bravo!

Here are a few more insights from Allianz Partners USA’s 14th annual Vacation Confidence Index, which has been conducted by Ipsos Public Affairs every summer since 2009.

Summer travel trend: Committing to your vacation

In the pre-pandemic decade from 2010-2019, around 43% of Americans surveyed each year said they intended to book a summer vacation. That number, unsurprisingly, plunged to 26% once the COVID-19 pandemic struck in 2020. The upside: People are more determined than ever to book their much-needed getaway. Vacation confidence is at an all-time high, with 60% of Americans planning to take a summer trip.

Younger travelers (18-34) are most likely to say they’re planning a summer vacation, the survey found, but just half of those 55 and older say the same. The main reasons given for not taking a trip include:

  • Not wanting to spend money (57%)
  • Avoiding taking time off from work (11%)
  • Personal obligations outside of work (7%)
  • Time and stress of vacation planning (10%)

Summer travel trend: Inflation is a big concern

Just about every aspect of travel got more expensive in summer 2022: gas prices, airline fares, hotel rooms, rental car fares.1 It’s not surprising that the number-one reason people gave for skipping a summer vacation was not wanting to spend money. Among those who weren’t confident in their summer travel plans, 68% said they’d scaled back due to inflation.

High prices aren’t stopping everyone, however. The Vacation Confidence Index survey estimates that summer vacation spending in 2022 will hit a record $194 billion. This represents a 26% increase over 2021 and a 91% increase compared to pre-pandemic spending in 2019. On average, Americans expected to spend $2,644 on their summer vacation(s). This is 25% more than 2021, 40% more than 2020 and 30% more from pre-pandemic 2019 levels.

Remember: The best way to protect your hard-earned vacation investment is by purchasing travel insurance as soon as you book your trip. Insurance can save the day by reimbursing your pre-paid trip costs if you must cancel last-minute for a covered reason. If you’re traveling soon, don’t wait another minute to buy insurance! Get a quote right now.

Summer travel trend: Revenge travel continues

2021 brought us the “revenge travel” trend—a big surge in travel caused by pent-up pandemic demand. People had vacation days and money saved, and they urgently wanted to get out of the house.

This phenomenon isn’t over! Seven out of 10 Americans (71%) say they desperately need a vacation this year, and 32% say they’re revenge-traveling.

The only problem? 43% of people surveyed admit they can’t really afford a vacation this year. More than half (55%) say they’re scaling back their spending because of inflation but still traveling anyway. Their average spend was $2,099. Those who said they weren’t adjusting their vacation plans planned to spend $3,164, on average.

Summer travel trend: Multiple, shorter micro-cations

Which sounds better to you: one long vacation, or several shorter getaways? More than ever, people are choosing multiple trips. The trend of taking micro-cations—leisure trips at least 100 miles from home that last four nights or less—is still going strong.

This year’s Vacation Confidence Index found that more than half of respondents (53%) say their next vacation will be a micro-cation and 23% are planning more than one micro-vacation, aka ‘multi micro-cations,’ a new travel trend that emerged in the 2021 Vacation Confidence Index.

On average, Americans anticipate taking 1.4 trips in the summer of 2022, up from 1.2 in 2021. Younger Americans ages 18-34 (44%) and men (40%) are most likely to take two or more summer trips.

What’s the advantage of taking mini-vacations? They’re good for people who have demanding work schedules and limited paid time off (PTO), because you don’t have to take an entire week off. Micro-cations are also budget-friendly. Instead of spending your entire vacation budget at once, you can spread it out over the summer or the year.

The shortest micro-cations can be the most expensive, however. The Vacation Confidence Index survey found anticipated spends of:

  • $606 for a one-night getaway
  • $410/night for a two-night getaway
  • $325/night for a three-night getaway
  • $323 for a four-night getaway

What’s the best travel insurance for short vacations? An annual plan protects every trip you take in a 365-day span for one affordable price. Get your protection plan today.

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Citations
  1. Axios.com

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Aug 16, 2022